Joel Runyon
Founder, Ultimate Meal Plans
Joel Runyon is the founder of Ultimate Meal Plans. Joel is an ultra endurance athlete and entrepreneur. He's also the founder of Ultimate Paleo Guide, MoveWell, and IMPOSSIBLE, a lifestyle performance brand helping people push their limits in fitness and life.
One of the first goals on Joel's "impossible list" was to lose weight and get fit. That led him deep into the paleo diet and to launch Ultimate Paleo Guide, which grew into one of the largest paleo resources online. Readers kept asking for the same thing: recipes that are easy to cook, exactly what to eat, and exactly what to buy.
In April 2012 he started Paleo Meal Plans in Austin, Texas to answer that, beginning with a landing page and a nutritionist emailing each member a personalized plan. It became Ultimate Meal Plans as it added keto, low carb, AIP, banting, clean eating, and more. The core idea hasn't changed: meals that take 15 minutes or less, use about 5 ingredients, and come with a weekly shopping list.
Joel became the youngest person to run an ultramarathon on every continent, running 7 ultras on 7 continents to raise money to build 7 schools.
Areas of focus
- Meal planning
- Paleo diet
- Keto diet
- Endurance nutrition
Elsewhere
Articles by Joel
The Best Healthy Energy Drinks (ranked)
July 11, 2023
The Ninja Creami Review
July 11, 2023
The Keto Flu – Symptoms, Side Effects & How to Cure It
January 8, 2023
Berkey Water Filter Review
January 3, 2023
The Best High Protein Cereal – Ranked for 2026
January 1, 2023
Fairlife Protein Shake Review: A Protein Goal Lifesaver?
December 31, 2022
Catalina Crunch Review: Is It Good?
December 20, 2022
Dry Farm Wines Reviewed: Wine That's Healthy AND Good?!
December 19, 2022
Ketone-IQ Review
December 14, 2022
LMNT Electrolytes Reviewed
December 14, 2022
Magic Spoon Reviewed
December 14, 2022
The Andrew Huberman Sleep Cocktail
November 16, 2022
The 3 Best Keto Drinks Mixes
November 16, 2022
Does Coffee Break a Fast?
November 16, 2022
How to Become Fat Adapted: The Beginner's Guide
November 16, 2022
How to Meal Plan: The Beginner's Guide
November 16, 2022
What Is Keto Headache? (Causes, Preventions, and Cures)
November 16, 2022
Your Keto Shopping List Cheat Sheet for Beginners
November 16, 2022
The Best Keto Snacks for 2026
November 16, 2022
Ketone Bodies (Definition, Purpose, and Studies)
November 16, 2022
Kitchen Essentials: Everything You Need For Your Kitchen
November 16, 2022
Low Carb vs. Keto (How do they compare?)
November 16, 2022
4 Free Templates for Meal Planning
November 16, 2022
Our 9 Favorite Meal Prep Containers in 2026
November 16, 2022
The Ultimate List of Meal Prep Services
November 16, 2022
The Top 7 Meat Bars of 2026
November 16, 2022
Paleo vs Keto: Which Diet Is Right For You?
November 16, 2022
Can you put foil in an air fryer?
November 14, 2022
What is a Ketones Drink? (and do they work?)
November 14, 2022
The Top 10 Keto Wine & Low Carb Wine Picks of 2026
November 12, 2022
Paleo Diet vs. Atkins diet
October 16, 2022
Paleo Diet vs. Vegan Diet
October 16, 2022
Paleo Diet vs Weight Watchers
October 16, 2022
Keto Cereal: The Best Keto Cereal Brands in 2026 (Ranked)
January 5, 2022
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