We make healthy eating simple: a weekly meal plan for your diet, recipes that take 15 minutes or less with about 5 ingredients, and a shopping list so you know exactly what to buy.
Our story
Ultimate Meal Plans started in April 2012 in Austin, Texas as Paleo Meal Plans. Our founder, Joel Runyon, had been writing about paleo on Ultimate Paleo Guide and readers kept asking for the same thing: recipes that are easy to cook, exactly what to eat, and exactly what to buy.
The first version was a landing page and a nutritionist emailing each member a personalized plan. Demand quickly outgrew a manual service, so we built it into software: exclude foods you don't eat, set how many people you're cooking for, and get a new plan and shopping list every week.
As members asked for more, we added keto, low carb, AIP, banting, clean eating, and other diets and renamed the service Ultimate Meal Plans. Our core tenets haven't changed since the first plan:
A new weekly meal plan, every week
15-minute meals with no weird ingredients
A weekly shopping list, so you know exactly what to get
Support when you get stuck
How our meal plans are made
Every plan is built from our recipe library for one diet, then scaled to the number of people you cook for and combined into a single shopping list. Recipes are written to follow the common guidelines for each diet; they are not a substitute for a plan from your doctor or dietitian.
Founder of Ultimate Meal Plans and Ultimate Paleo Guide. Ultra-endurance athlete and entrepreneur who has been building simple, real-food meal plans since 2012.
Our articles are written by the people named in the byline. Each author has a profile page listing their background. Health articles that have been checked by a credentialed reviewer show a “Reviewed by” line with the reviewer's name and the review date.
We cite sources in the text and link to them. If you spot an error or an outdated product, email hello@ultimatemealplans.com and we'll correct it.
How we make money (affiliate disclosure)
Ultimate Meal Plans is funded by member subscriptions. Some articles also contain affiliate links: if you buy a product through one, we may earn a commission at no extra cost to you. Articles with affiliate links say so at the top, and those links are marked as sponsored.
Our founder, Joel Runyon, also founded IMPOSSIBLE, which sells drink mixes and supplements that appear in some of our articles. We call that out wherever it applies.
Medical disclaimer
This content is for general information only and is not medical advice. Talk to your doctor or a registered dietitian before changing your diet, especially if you are pregnant, have diabetes, an autoimmune condition, kidney disease, or take medication (including insulin or GLP-1 drugs).
Meal plans, recipes, calorie and macro estimates, and articles on this site are for educational purposes. They are not intended to diagnose, treat, cure, or prevent any disease. Never disregard professional medical advice or delay seeking it because of something you read here.
