Eat This Much Review (2026): Pricing, Free vs Premium, Pros and Cons
Eat This Much generates meal plans around calorie and macro targets. This review is based on Eat This Much's own pricing page and help center. Where we couldn't confirm a detail from an official source, we left it out.
Updated September 29, 2026 · Prices and features checked September 29, 2026
| Price | Free plan; Premium $14.99 month to month or $59.99/year (about $5/month)Source: Eat This Much, "What do I get for subscribing?" |
|---|---|
| Trial and refunds | 14-day free trial on Premium, plus a 30-day refund guaranteeSource: Eat This Much, "What do I get for subscribing?" |
| Free plan | Plans the current day's meals, custom foods and recipes, and food trackingSource: Eat This Much, "What do I get for subscribing?" |
| Premium adds | A week of meals at a time, an automatic grocery list, and grocery delivery integrationSource: Eat This Much pricing page (Free vs. Premium features) |
| Grocery delivery | Instacart, Amazon Fresh, Walmart and more (Premium)Source: Eat This Much pricing page (Free vs. Premium features) |
US list prices checked September 29, 2026. App-store prices, regional prices, and sales can differ.
What is Eat This Much?
You enter your calorie and macro targets and food preferences, and Eat This Much generates meals to hit them. It is built for people who track numbers closely and would rather not build each day by hand.
What it does well
- Generates meals to hit your calorie and macro targets
- A free plan that plans the current day and tracks what you eat
- Premium is about $5 a month on the annual plan
- 14-day free trial and a 30-day refund guarantee on Premium
- Grocery delivery through Instacart, Amazon Fresh, Walmart and others on Premium
Watch out for
- The free plan only plans one day at a time
- Weekly planning and the automatic grocery list need Premium
- Month to month, Premium costs $14.99
Eat This Much pricing
The basic account is free and plans one day at a time. Premium costs $14.99 month to month or $59.99 a year, which is about 67% less than paying monthly for 12 months. Premium includes a 14-day free trial, and Eat This Much offers a 30-day refund guarantee.
Who Eat This Much suits
It suits people whose priority is hitting calorie and macro numbers. It suits people less well if they mostly want a set weekly menu for a specific diet, or if they want weekly plans without paying for Premium.
Eat This Much vs Ultimate Meal Plans
We make Ultimate Meal Plans, so weigh this accordingly. Eat This Much starts from your numbers; we start from your diet. Its annual plan is cheaper than ours ($59.99 vs $96), and month to month we cost a little less ($14 vs $14.99). Our quarterly plan is $36 every 3 months with a 14-day trial, and every plan includes a food log.
| App | Price (US) | Trial | Plans made for you | Your own recipes | Grocery list | Best for |
|---|---|---|---|---|---|---|
| Eat This Much | $14.99/mo or $59.99/yr (Premium); free tier available | 14 days | Yes: generated to your calorie and macro targets | Yes (manual entry) | Yes (Premium) | Hitting calorie and macro numbers |
| Ultimate Meal Plans(us) | $36 every 3 months ($14/mo monthly, $96/yr annual) | 14 days on quarterly or annual, card required | Yes: a new weekly plan for your diet | No | Automatic, with Instacart and Kroger options | Having dinner decided for you on a specific diet (keto, paleo, AIP, diabetic-friendly and more) |
US list prices checked September 29, 2026. App-store prices, regional prices, and sales can differ.
Want a plan built around your diet?
Get a weekly plan and a shopping list that builds itself. Try the quarterly plan free for 14 days.
14-day trial on quarterly or annual · card required · cancel anytime
Frequently asked questions
How much does Eat This Much cost?
The basic account is free. Premium is $14.99 month to month, or $59.99 a year (about $5 a month). Eat This Much says Premium comes with a free 14-day trial and a 30-day refund guarantee.
What does the free Eat This Much plan include?
It plans the current day's meals, lets you create custom recipes and foods, like or dislike recipes, and track what you eat. Planning a week at a time and the automatic grocery list are Premium features.
Does Eat This Much order groceries?
On Premium, yes. Eat This Much says you can get groceries delivered from Instacart, Amazon Fresh, Walmart and more.
Is Eat This Much or Ultimate Meal Plans better?
Eat This Much is better if hitting exact calorie and macro numbers matters most, and its annual plan is cheaper. Ultimate Meal Plans is better if you want a weekly plan built around a specific diet such as keto, paleo, AIP or diabetic-friendly eating. Both let you log what you eat.